The Challenge
Value-based care contracts are complex. Healthcare organizations spend weeks modeling scenarios, negotiating terms, and tracking performance against benchmarks. The tools they use—mostly spreadsheets—can't keep up with the complexity.
Syntax saw the opportunity to build a purpose-built platform for this workflow. They had domain expertise and early customer interest. What they needed was a partner who could move fast without cutting corners.
What We Built
We joined Syntax as their primary product and engineering partner, working closely with their founding team from initial design through revenue generation.
Product strategy. Translating deep healthcare domain knowledge into software that makes sense to users. The challenge wasn't building features—it was deciding which features to build first.
Technical architecture. A two-sided SaaS platform that handles complex financial modeling while remaining fast and reliable. Analytics that help teams understand contract performance. Collaborative workspaces for negotiation.
Visual design. An interface that feels simple despite handling significant complexity. Healthcare professionals don't want to learn new software—they want to do their jobs faster.
Quality assurance. Rigorous testing for a domain where errors matter. Healthcare organizations need to trust the numbers.
The Result
Syntax hit every milestone ahead of schedule:
- MVP in 6 months
- Production-ready in 9 months
- Paying customers in 11 months
- Revenue generation within the first year
The speed came from focus. We helped Syntax resist the temptation to build everything at once, shipping only what customers needed to get real work done.
The value we received from Able's partnership was unprecedented. From day one, they went above and beyond to give us every advantage as we brought Syntax to market.
